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As queues wind across Asia and North America filled with people desparate to acquire the iPhone 6, photos of the man brandishing a sign that read "Girlfriend Sharing" have appeared on the Chinese social media site Weibo this week.
The offer included the chance to eat, study, play games or go on dates with the woman, although it did warn there would be no "funny business".
According to posters on Weibo, the man claimed his girlfriend was a willing participant in the scheme, which offered her up for 10 yuan (£1) per hour. The identity of the man is not yet clear, though his advertising exploits took place at Songjiang University in Shanghai.
The student's endeavours are the latest in a string of incidents showing the desperate lengths some people go to in order to acquire the latest must-have Apple gadget. Earlier this week, a Saudi man reportedly asked his prospective brother-in-law for an iPhone 6 as a dowry for marrying his sister.
When the iPhone 5 was launched in China last year, a couple was charged with human trafficking after allegedly selling three of their newborn babies to pay for items that included high-end shoes and an iPhone.
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