During the 8th season, over 6 million fans interacted with Big Brother Africa via the Website, Twitter, and Facebook, with the site generating over 200 million impressions.
In 6 weeks, the most anticipated reality show in africa ‘Big Brother Africa’ season 9 kicks off.
The show will hit screens around Africa on Sunday, September 7, 2014 on DStv channels 197 and 198, while the best of the live highlights will be shown on GOtv.
‘As a voter driven show, the success of the Big Brother Africa brand relies heavily on audience engagement and our social media platforms allow for this to happen in real-time’, says M-Net Africa Regional Director (West Africa) Wangi Mba-Uzoukwu.
She also added that because of Big Brother Africa’s growing success on social media, it is important for the brand to continuously explore other platforms; ‘Every year, we expand the ways audiences interact and enjoy more premium entertainment. This year, even more people will be able to partake in the thrill of Big Brother via their mobile devices and on different platforms.
The addition of Instagram, for instance, brings yet another exciting dimension and we look forward to sharing more entertaining content with our fans.’
Season 8 winner, Dillish Matthews, who has established a fan base of over 200,000 across Facebook and twitter said ‘I never dreamt of such a big following and it keeps increasing, which is a great advantage for my career as a personality and model.
As the countdown begins, I can’t help but reminisce about some of my most memorable moments in the Big Brother house. Good luck to the new housemates and I hope they enjoy the adventure.’ With auditions well underway across the 14 participating countries, this year’s season promises to impress with more drama, romance, intrigue and suspense. Endemol MD Sivan Pillay says this is going to be the most exciting season yet. ‘We have been producing the series since 2003 and to keep fans captivated, we have to evolve and this entails finding housemates with a little extra talent and swagger.’ ...
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