An advertising campaign showing a woman's breasts has been blamed for more than 500 traffic accidents in one day.
The
massive adverts placed on the side of 30 trucks driving around Moscow
showed a woman's breasts cupped in her hands with the slogan 'They
Attract' across her nipples.
As
the trucks trundled around the streets of the Russian capital, they
left a trail of carnage as male drivers became so distracted they
ploughed straight into each other.
A total of 517 accidents were reported.
Daily Mail reports that The stunt,
by an advertising agency specialising in mobile adverts, backfired after
police sent out patrols to round up all the vehicles and impound them
until the risque images could be removed.
Motorist
Ildar Yuriev, 35, said: 'I was on my way to a business meeting when I
saw this truck with a huge photo of breasts on its side go by.
'Then
I was hit by the car behind who said he had been distracted by the
truck. It made me late and left my car in the garage, and although I am
insured I am still out of pocket.'
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