While sexy lingerie is usually reserved for the ladies only, a forward-thinking underwear brand has started catering for men.
For centuries women have had the pick of different cuts, colours and materials, while men were limited to a few generic boxers.
The most daring a man could be was to don a pair of skimpy briefs – but not any more!
Australian lingerie brand Homme Mystere is set to change all that by specialising in lacy undergarments for men.
The idea of guys wearing lace underwear, silk bralettes and G-strings may seem strange or funny to a lot of people, but the range is in such high demand that the company has had to expand on-line just to keep up with incoming orders.
Their website says: "A growing number of guys are discovering the comfort of lightweight lingerie style underwear.
"HommeMystere understand that you want quality undergarments made with care, attention to detail and fits the male body perfectly.
"Comfortable men's panties that really do fit, feel great and look sensational."
HommeMystere say they are not concerned if customers are "gay, straight, vegetarian, republican, anglican, martian or any other persuasion," they just want to provide the option of luxury underwear to all men.
Today, Homme Mystere is a global online store that serves a wide range of clients from over 30 countries, including Canada, America, and Russia.
The unorthodox undergarments include pink lace teddys, sexy red G-strings, silk lined bralettes, garter belts and stockings.
The company believe their typical customer is "male, married, over 40 years of age, and has impeccable taste in underwear
Although the brand is based in Australia,they ship their products any where in the world where their customers makes order from
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